About Us

Nia’s Novelties

About Us

Nia’s Novelties is a waist beads brand that offers affordable, varietal and sexy beads for you to choose from. 

Each waist bead has a deep, symbolic meaning behind them, from the origin which they derive from, down to the colors in which each one consists of.

With our slogan "You are the light of the world, let it shine bright for all to see", we aim to encourage you to shine your brightest, not letting anyone dim it; to become the best version of yourself and to inspire confidence.

Our mission is to spread kindness, positivity and encouragement. As well as to bring awareness and represent the underrepresented, the black community.